Select Case Studies

We design communications for a world in motion. Today’s audiences demand more than messages. They want meaning, connection, and experiences they can share. That’s why our work goes beyond traditional PR: we create influence ecosystems that blend media, digital innovation, partnerships, and executive visibility to build trust at scale. Whether it’s shaping narratives, future-proofing reputations, or engineering campaigns that capture cultural moments, we deliver communications built not just to be seen, but to be felt and remembered.

GirlTrek Brand Development & Growth

As Chief of External Affairs for the largest public health nonprofit for Black women and girls in the US, needed to drive communications strategy for international audiences and achieve significant membership growth.

Date: 2016-2022

What I Did:

Defined and executed communications strategy
Developed executive visibility and thought leadership programs
Managed on-the-ground social media and press for events of 1,000+ people
Cultivated partnerships with influencers such as Halle Berry and brands including GoPro and Athleta
Brokered historical conversations between daughters of civil rights leaders

Results:

100M+ impressions across multiple social media events
$20M+ in earned media through press coverage (Washington Post, BET, NPR, GMA, Today Show)
126.9% membership growth, reaching 1M member milestone in 2020
$1M+ in in-kind donations and products received through partnerships
$500,000 raised over five days through Michael B. Jordan and GOAT partnership

Get Free 2025 - Black Feminist Future

Intergenerational Black feminist gathering in New Orleans aimed to advance organizing, celebrate leadership and joy, and build strategic movement power featuring Angela Davis and Paris Hatcher.

Date: June 2025

What I Did:

Developed strategic communications campaign for multilingual and multigenerational visibility
Secured coverage across prominent outlets and strategic social platform amplification
Managed media relations and influencer engagement across 10 languages
Positioned BFF as thought leader in Black feminist organizing nationally and internationally

Results:

2.1M+ impressions across platforms
16 pieces of press coverage from Black-led, feminist, and mainstream outlets
12,000+ minutes watched on Instagram Live sessions
Coverage in 10 languages with global reach across multiple continents
40+ digital media stories, interviews, and articles and 2,500+ shares by partner organizations

Juvenile Solitary Confinement Ban - Louisiana Center for Children's Rights

The Louisiana Center for Children's Rights needed a strategic media campaign to support critical legislation banning solitary confinement in juvenile facilities, requiring message development and comprehensive media strategy to drive public and legislative support.

Date: 2022

What We Did:

Developed core messaging strategy: "Abolish solitary confinement for juveniles"
Created comprehensive media strategy including press events and op-ed placement
Led media relations including pitching stories, writing press releases, and responding to media inquiries
Provided media prep and interview coaching for organizational spokespeople
Drafted statements on behalf of the organization for legislative advocacy
Coordinated strategic op-ed placements to elevate issue visibility

Results:

Successfully supported passage of legislation banning juvenile solitary confinement
Generated sustained media coverage across Louisiana outlets
Positioned Louisiana Center for Children's Rights as leading voice on juvenile justice reform
Built coalition of media allies for ongoing advocacy efforts
Created replicable messaging framework for similar campaigns in other states

Black Birth Matters Summit 2024 - Birthmark Doula Collective

Summit focusing on crucial issues where birth and social justice intersect, centering Black experience to advocate for better birth outcomes and experiences for Black families.

Date: October 2024

What We Did:

Developed earned media outreach strategy to promote summit and position Birthmark as thought leader
Secured interviews across TV, radio, and digital platforms
Built relationships with local media for ongoing coverage opportunities
Created brand visual identity

Results:

10 earned media placements across TV, radio, and digital
30.7M total potential reach
250K estimated online views
Generated future media interest from WGNO, NPR affiliate, and The Advocate
Positioned Birthmark as thought leader in statewide maternal health landscape

Uncovering TNBC Campaign - Merck

Black women are disproportionately impacted by triple-negative breast cancer, facing later diagnoses, more aggressive disease, and fewer treatment options. Merck wanted to build credibility and reach Black women with resonant resources.

Date: 2023

What I Did:

Co-developed national campaign to educate, support, and empower Black women through culturally grounded storytelling
Co-created magazine-style platform featuring patient stories, resources, and videos
Partnered with TV personality Nina Parker as campaign host and caregiver
Co-developed content on genetic testing, care navigation, and self-advocacy
Led earned media outreach in multicultural markets

Results:

Positioned Merck as a trusted equity partner in breast cancer care
Deepened engagement through storytelling that honored lived experience
Delivered actionable tools for navigating TNBC
Strengthened community trust and visibility of TNBC in public health discourse

#MSVisibility Campaign - Genentech

Multiple sclerosis was widely misrepresented as a "white woman's disease," leading to under-diagnosis and under-treatment in Black and Hispanic/Latinx communities who often experience more severe symptoms.

Date: 2022

What I Did:

Co-developed bold storytelling campaign to reframe MS as affecting diverse populations
Crafted culturally grounded messaging and story arcs
Engaged influencers like actress Brandee Evans to share authentic caregiver narratives
Co-developed content and educational resources with cultural humility

Results:

98M+ potential media impressions across bilingual news outlets
2M+ video views across campaign content
First Genentech campaign to create dedicated platforms for Black and Hispanic/Latinx MS communities
Elevated community trust and visibility in MS care conversations

ACE Mentor Program of America - 30th Anniversary

The ACE Mentor Program of America needed to celebrate 30 years of inspiring high school students to pursue careers in architecture, engineering, and construction. Despite significant workforce development impact, ACE's brand recognition among key stakeholders remained limited, requiring a strategic communications approach to strengthen awareness, engage supporters, and showcase alumni success stories.

Date: 2024

What I Did:

Developed comprehensive media strategy with targeted key messages highlighting ACE's workforce development impact
Created strategic timeline for media outreach coordinated around anniversary milestones and industry events
Drafted and distributed press releases to AEC trade publications and arranged high-impact interviews with leadership and alumni
Launched multi-part "ACE Turns 30" email newsletter series featuring compelling storytelling around program evolution
Developed targeted donor communication campaign connecting 30-year legacy to future strategic initiatives

Results:

2.40M media impressions across industry and mainstream publications
307 multimedia interactions, the # of times people clicked on the links, graphics etc. that were included in the press release. This is a strong figure. It demonstrates we created captivating, informative infographics.
Enhanced positioning as premier AEC workforce development organization with strengthened donor relationships
Created sustainable momentum for continued growth and industry influence beyond anniversary year

#DaughtersOf Campaign - GirlTrek

GirlTrek recognized the need to intentionally honor Black foremothers and reconnect today's generation of Black women to their ancestral power through storytelling, ritual, and collective celebration.

Date: 2019-2020

What I Did:

Led production, strategic rollout, media engagement, and influencer outreach
Produced National Conversation Series featuring Angela Davis & Nikki Giovanni, Dr. Bernice A. King & Ilyasah Shabazz, and presidents of all four Black sororities
Directed content and campaign strategy with coordinated live broadcasts, social content, and community toolkits
Led influencer engagement with cultural voices like Luvvie Ajayi Jones, Lalah Hathaway, Kelly McCreary, and Jazz Smollett

Results:

1.2M+ views across events
14.2M+ social impressions driven by influencer, partner, and organic community sharing
National media recognition, including praise from The New York Times as a "must-see event"
Sparked thousands of personal story shares, creating a powerful online movement